Panda Express to Edinburgh, Scotland

Company: Synaptic Digital

Date: November 2011

Role: Producer/Director/Editor

Description:

In charge of filming on behalf of FedEx for there shipment of Panda’s from Chengdu China to Edinburgh, Scotland.

  • 2 ENG crews and 1 SNG truck
  • Organised downlink with China team
  • Series of pre-record interviews throughout the day
  • Filmed b-roll of pandas arrival & exclusive Panda close-ups whilst being offloaded
  • Created an edited package for social media.
  • Final press kit uplinked to US & European satellite space for broadcasters
  • Distribution via APTN & TheNewsMarket.com

Here is an airing:

Outlets that ran the content:

 abc-current-logo1  aljazeera  aptn  BBC logo
 CBS cnn-logo France_24_logo ITN-logo
 NBC Logo  Reuters  sky-news-logo  YouTube
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