McLaren London Store Opening

Company: Synaptic Digital

Date: June 2011

Role: Producer/Director

Location: London, UK


McLaren we’re setting up there global rollout of the consumer stores for their brand new MP4-12c. We had a team of 8 people on the ground to execute a series of live satellite interviews to outlets in Asia, Europe and North America. Exclusivity is part of the brand identity and they did not want to have many journalists and camera crews mingling with the celebrity guests at the launch so they kept press out except for our team. This footage was then shot and distributed via

  • 3 hours of live satellite interviews with Asia, Europe and North America outlets
  • Pre-recorded interviews ahead of launch date, including motion graphics design and colour grading
  • Filmed interviews & b-roll on the day for broadcast
  • Created a series of edited packages for online’s
  • Distribution via

Here is one example:

Outlets that ran the content:

 aljazeera  aptn  BBC logo  BLOOMBERG-tv-LOGO
cnn-logo  France_24_logo ITN-logo logo-rai-copia
 Reuters  sky-news-logo