London 2012 Olympic Games


Synaptic Digital

Date: December 2012 – September 2012

Role: Senior Producer/Post-production Supervisor


The biggest project I have undertaken was the largest PR event in P&G history. This being the P&G family home for the London 2012 Olympic Games.

  • Planned logistics of production including workflows, scheduling, risk assessments and archive storage solutions
  • Managed a crew of over 50 people for 19 consecutive days.
  • 3 units (PD, camera, sound & runner) filming for 10 hours a day across multiple locations
  • 4 editors on a rotating 9 hour shift so we had 17 hours of edit capability
  • I interviewed a variety of executives, athletes, celebrities and families of athletes such as Sir Chris Hoy and Michael Phelps.
  • Created 450 edits
  • Shot 450 hours of footage
  • Over 20 TB of data

We shot some fantastic footage and gained amazing exposure for the brand. It was also nominated for a Cannes Lion Award.

Here is the case study:

Outlets that ran the content:

 abc-current-logo1  aljazeera  aptn  BBC logo  BLOOMBERG-tv-LOGO
 CBS cnn-logo  France_24_logo ITN-logo logo-rai-copia
 NBC Logo  Reuters  sky-news-logo