Lamborghini Beijing 2012


Synaptic Digital

Date: April 2012

Role: Producer/Director/Editor


Producer/Director in charge of all content coming from Lamborghini from Beijing Motor show.

  • 5 hours of live satellite interviews with Asia, European & US outlets
  • Live webcast to syndicated websites
  • Directed & vision mixed live stream
  • Filmed pre-recorded soundbites & b-roll
  • Distribution via
  • Created edited packages for social media

Here are the highlights from the press conference:

Outlets that ran the content:

 abc-current-logo1  aljazeera  aptn  BBC logo  BLOOMBERG-tv-LOGO
 CBS cnn-logo  France_24_logo ITN-logo logo-rai-copia
 NBC Logo  Reuters  sky-news-logo  YouTube