Innsbruck Youth Olympic Games


Synaptic Digital

Date: January 2012

Role: Producer/Director/Editor


Documenting the week of the Youth Olympic Games for the mom’s of rising athletic stars. Also had a huge live event for the announcement of the P&G London 2012 ‘Thank you, mom’ Campaign.

  • Planned logistics of production including workflows, scheduling, risk assessments and archive storage solutions
  • Worked with talent agents
  • 4 simultaneous events and live satellite links between, London, Innsbruck, Iten in Kenya and Sydney.
  • Created a gallery and temporary MCR in Innsbruck
  • Had Roger Federer in Sydney via Live satellite
  • Had Paula Radcliffe in Iten, Kenya (where long distance runners do mountain training) via Live satellite
  • Had a 3 hour satellite media tour with European & North American outlets.
  • I interviewed a variety of executives, athletes, celebrities and families of athletes
  • Created multiple edits throughout the week

Here is the announcement:

Outlets that ran the content:

 abc-current-logo1  aljazeera  aptn  BBC logo  BLOOMBERG-tv-LOGO
 CBS cnn-logo  France_24_logo ITN-logo logo-rai-copia
 NBC Logo  Reuters  sky-news-logo