adidas ‘All in’ Campaign Launch


 Synaptic Digital

Date: September 2011

Role: Creative / Global Production Manager

Location: 8 cities around the globe


adidas launched the “adidas is all in” marketing campaign, the biggest marketing campaign in adidas history. Featuring personalities from the Sport Performance, Originals and Sport Style sub-brands.

The launch of its new advertising campaign and new slogan, “adidas is all in”, adidas marked the event by sharing its passion and emotion by organising 8 simultaneous global live events. The flagship at the Pharo Palace in Marseille, which united sporting performances, a 3D projection spectacular and live DJ show with the likes of Cut Killer and Justice. The event, viewed by a thousand spectators, including several of adidas’ emblematic ambassadors, was transmitted live on the brand’s Facebook page.

There were 8 simultaneous events running around the globe. I created a style guide and made sure everyone was shooting to the same standard from Bulgaria to Manhattan. This included a live performance from Justice for the new single launch. We received highlights from each event which were cut down into 15 minute press kits and sent out to the various interest groups, broadcasters, online’s and adidas stores and then we created showreels for each continent, and one global highlight reel.

  • Created a style guide
  • Organised shooting and global delivery specifications
  • Post-production supervisor for the 24 hours of editing
  • Created 15 minute press kits for each event
  • Created showreels for each continent and one global highlight reel
  • Distribution via

Click for some examples

Outlets that ran the content:

 abc-current-logo1  aljazeera  aptn  BBC logo  BLOOMBERG-tv-LOGO
CBS cnn-logo  France_24_logo ITN-logo logo-rai-copia
NBC Logo  Reuters  sky-news-logo